Q: What are the benefits of using CineGrey 3D® or CineGrey 5D® material in a dark room with white ceiling and walls?

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 Projecting on a matte white screen material in a dedicated Home Cinema, typically requires a dark room environment for a great theatrical experience. Matte White materials diffuse light in all directions since that is their nature. This means that light will scatter everywhere in the room.  That is why a dedicated Home Cinema room should try to have as much black walls and light absorbing materials to reduce the amount of scattered light.  This scattered light eventually reflects back to the projection image and degrading the contrast ratio, color, and black levels which affect the fidelity of the picture. The CineGrey 5D’s CLR/ALR technology allows the projector’s light to reflect back at the mirror opposite end.  This greatly reduces the amount of light scatter and instead focuses the light to the viewer’s sweet spot.   In addition, the black microscopic layers improve black levels and color purity to increase the contrast ratio vs a matte white screen material.