Q: Why choose an “ALR” screen like CineGrey 5D® over CineWhite®?

Although matte white materials such as CineWhite® are ideal for environments where room lighting can be controlled, the image is easily washed out by ambient light. Ambient Light Rejecting (ALR) materials such as the CineGrey 5D® are suitable for environments where there are high levels of indirect (ambient) light. This material trades off on the wide diffusion uniformity of white materials in favor of a brighter (angular reflective) image. Elite’s CineGrey 5D® incorporates a diffusion layer over a highly reflective surface which scatters ambient light while improving picture performance with a brighter image. This includes color neutrality with enhanced black levels and improvement over Active 3D presentations.