The reasons why a customer would prefer the slower synchronized motor over the tubular is as follows: The synchronized motors are silent. Many consumers prefer that all of their home theater gear operate silently. The synchronized motor consumes considerably less power per operation than a tubular motor making it more of a green-conscious product. Because the synchronized motor is produced at a lower cost than the tubular motor, we can forward the savings on to the consumer by providing a more aggressive price point. Because of its slow speed, the synchronized motor generates less heat allowing it to enjoy a long operational lifespan. Lastly, the synchronized motor has a drop speed that is roughly equal to a projector’s power cycle.